FLUID & ORGANIC
The design look and feel was based on a fluid and organic approach. A Portal/ shop Entrance was proposed with a reclaimed timber walkway. Playing of the high-tech GRG finishes with Low-Tech interventions. The double height space featured two tall digital towers where content could be uploaded. Hero internally illuminated freestanding retail displays were set close to the dedicated retail wall.
EUROTEL PRAGUE
Eurotel Prague, a mobile Telecomms. provider based in the Czech Republic. The Brief was to create a Hero, Flagship store that would stave of the opposition, such as the new contenders Vodafone. The main constraint was the timings as the client requested the proposal be completed in 6 week, from concept to completion. It was considered the best option to create a an Exhibition/ Retail environment, as experience in Exhibitions proved it could be design and built in the sort time frame.
FAST TRACK DESIGN
Due to the timelines it was considered the best approach was for the client to sign off the sketches and details. It was also deemed necessary for myself to work in Prague with the contractor to make a seem-less handover of information.
