MOTOROLA RETAIL
Telecomms modular and scalable retail proposal for Motorola. Elements that can be reconfigured for smaller sites and exhibitions.



ENTRANCE
The concept behind the entrance was to create a social meeting zone within the shopfront. Within the entrance orientation zone a hero product display leads through to the interactive POS

RETAIL STORY TELLING
A feature ceiling raft and floor inset connects the customer to the hero product/ Seasonal display.
Hero display pods with interchangeable toppers display the hero phone display.

SOCIAL STEPS
Bleecher seating incorporates initial charge zones and large format emotive graphic

POS
circular Interchangeable display dishes with mobile handsets. the displays work either as a retail cluster or as a single display, therefore engages with the scalability of the design from Flagship store through to MOM and POP.

BRAND ASSETS
The Motorola "kissing circles" brand asset was used to great effect within the design. Utilised on the hero displays and though to the shop front it created a synergy with the retail design and the brand.